In the following blog posts I will look at the control dimension of McDonaldization and relate it to the event design, event management and my experience of the PCMA European Influencers Summit;
When McDonaldization talks about control it is referring to the way in which an organisation or manager instructs the employees in a way to demolish uncertainty and inconsistency throughout the different branches of the company (Ritzer 2017). The overall goal is to turn employees into human robots who do the same thing again and again without thinking or a great amount of effort (Ford 2015). The idea of turning humans into robots then paves a way for organisations to bring in machinary, that will 
do the same job to a far high standard than any human, to replace the robot like humans (Ford 2015). The Econmist (2017) talked about what percentage of the worlds industries have replaced humans with robots, the answer might shock you; https://www.youtube.com/watch?v=SimCBnbPdP4 . From the information in this video it is clear to see that the trend in gaining control over the workplace by replacing humans with robots is still extremely new and in the pipeworks, but (Farris 2018) there are still many concerns that this will only continue to grow rapidly over the coming years. In the upcoming decade robots are looking at replacing 66 million jobs (Elliott 2018). The worst hit industries being manufactoring and agriculutre, but the postal and courier services, land transport and some food services are at risk as well.
The World of Events 