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Reference List

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AHUVIA, A., 2011. Limits of the McDonalization thesis: eBayization and ascendant trends in post-industrial consumer culture. Consumption Markets & Culture [online]. vol. 14, no. 1, pp. 361-384 [viewed 28 October 2018]. Available from: https://www.tandfonline.com/doi/full/10.1080/10253866.2011.604496?scroll=top&needAccess=true

ALFINO, M., CAPUTO, J and WYNYARD, R, 1998. McDonaldization Revisited. Westport: Greenwood Publishing Group.

BRAEM, S and TRAPP, S., 2017. Humans show a higher preference for stimuli that are predictive relative to those that are predictable. Psychological Research. vol. 1, no. 1, pp. 1-7.

CAMBRIDGE DICTIONARY., 2018a. Meaning of Predictable [online] [viewed 29 October 2018]. Available from: https://dictionary.cambridge.org/dictionary/learner-english/predictable

CAMBRIDGE DICTIONARY., 2018b. Meaning of Efficient [online] [viewed 29 October 2018]. Available from: https://dictionary.cambridge.org/dictionary/english/efficient

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Welcome to my Blog

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This years PCMA European Influencers Summit took place in Seville, Spain from the 23rd – 25th of September (PCMA 2018). I was invited out as one of only two students, among 100 plus event professionals, to attend the two day educational summit. The talks included ‘the future of work and what that means for business events’ and ‘emerging consumer engagement trends in a digital age’ which are both leading trends within the events industry. The event also included a tour of the local area and a three course meal in a high end five star hotel.

This blog intends to explore the event design, the way in which the event was managed and my overall experience of the event in regards to PCMA in Seville. I will do this by critically evaluating all aspects and continuously linking these to the experience concepts I wish to explore.